About

I turn creative challenges into meaningful branding. As a left brain/right brain thinker, I’m driven to find and communicate the core message of a product or service in a refreshing, visual way.  And the process is so satisfying. Because it’s not just about the product. It’s also about the people — forging relationships with clients and tackling shared goals. Knowing there’s more than one “best” solution is a big part of the fun of the creative business. Whether developing packaging for a new product or rebranding for an organization, having the opportunity to make it look, sound, and feel right/compelling/exciting means thirty years of leading a creative studio just passed with a blink. Can’t wait to see what the next thirty have in store.