Cecelia Henderson, WSI Marketing Edge
Marketing Member Since 2018 Northeast Region (Bergen & Passaic)
A Washington, DC Native, Cecelia Henderson obtained a BA in Economics from Barnard College. Ms. Henderson worked as an analyst/research assistant for the American Institutes for Research in Washington DC, a company that evaluated the performance of federally funded programs in the area of social science and defense. Ms. Henderson then returned to graduate school, receiving an MBA from Columbia Business School with a concentration in Marketing and General Management. During her MBA Program, Ms. Henderson interned at General Mills in product management. Post-MBA, she was recruited by Merck & Company and entered their marketing development program. Initially in a sales representative role, she moved into a series of roles in Market Research, Promotion Management, and Product Management working on product development teams in the areas of osteoporosis and vaccines and managing commercialized antihypertensives. Ms. Henderson then moved to California taking a position at Allergan in a Product Management Role, and then moving on Johnson and Johnson’s Iolab. Ms. Henderson returned to New Jersey for a role at Becton Dickinson, a medical device company. She progressed through a series of roles eventually taking on the role of Director of Global Marketing and Business Development for the Preanalytical Solutions business. Ms. Henderson transitioned into the field of Diagnostics, moving to Quest Diagnostics as Marketing Director for Hospital Products and then Executive Director for General Health and Wellness Products. Ms. Henderson then pursued business ownership leveraging her marketing skills to open WSI Marketing Edge, a digital marketing consultancy. Ms. Henderson’s clients range from manufacturing to health care delivery to legal.
Ms. Henderson is a resident of Wayne, NJ where she is a member of the North Jersey Chamber of Commerce and a volunteer for Passaic County CASA (Court Appointed Special Advocate). She is a consultant with the Rutgers Newark Small Business Development Center (SBDC) where she provides instruction and consulting in the area of digital marketing. Ms. Henderson is also an active member of the New Jersey Association of Women Business Owners (NJAWBO) where she was recently elected Vice President of Marketing.
WSI Marketing Edge is a full service digital marketing agency able to provide you with customized digital marketing solutions that address the needs of your business. From website development to content development, SEO, Pay Per Click Advertising and beyond, our online marketing solutions will help you attract and retain new customers, strengthen relationships with customers, & increase your online traffic.
For businesses without internal marketing capabilities, I can partner with you to create your overall marketing plan and to incorporate digital marketing solutions into your overall marketing plans.
WSI Marketing Edge can develop a comprehensive digital marketing strategy for you that is fully integrated with your overall marketing strategy.
Among Our Capabilities:
- Marketing Planning
• Digital Marketing Strategy
• Content Development
• Website Development
• Social Media Marketing
• Search Engine Optimization
• Pay Per Click Advertising
• Digital Analytics
• Email Marketing
To learn more about how we can work together to help you achieve your business objectives, please contact me.
Major Product or Service : Digital Marketing Agency
Secondary Product or Service : Consulting Agency
Third Product or Service : Marketing
Description of your company : WSI Marketing Edge is a full service digital marketing agency able to provide you with customized digital marketing solutions that address the needs of your business. From website development to content development, SEO, Pay Per Click Advertising and beyond, our online marketing solutions will help you attract and retain new customers, strengthen relationships with customers, & increase your online traffic.
To learn more, please check out my website or contact me directly at (973) 646-8947.