Getting Contract Ready!

Virtual event via Zoom
Thursday, May 9, 2024 (4:00 PM - 5:00 PM) (EDT)


Register online by 3:00 PM on 5/8/24: $10 for members; $20 for nonmembers. 

No refunds.

Your unique Zoom link will be emailed to you shortly after you register. Please add it to your calendar.

Event Details

NJAWBO Virtual Learning Opportunity
May 9, 4:00 to 5:00PM

Getting Contract Ready!

This one-hour presentation by NJAWBO member Wendy Sturgeon, of Ask Wendy, LLC, is designed to help business owners maximize their ability to win contracts for the services and products they have to offer.


  • Learn about what a Set Aside ordinance is
  • Learn about the Set Aside Program in Mercer County (there are also 3 others in NJ)
  • Why get certified as a SBE/WBE/MBE/VOB (Small Business Enterprise, Woman Business Enterprise, Minority Business Enterprise and Veteran or Disabled Veteran Owned Business
  • Signing up for Bid and RFP notifications
  • Besides applying for Bids and RFP's, how there are other ways a business can look to sell their products and services to government
  • The importance of a Capability Statement


Wendy Sturgeon
President, Ask Wendy, LLC

Following more than 45 years of a highly successful career, Wendy Sturgeon formed Ask Wendy, LLC, a New Jersey State Certified Small Business and Woman Business Enterprise. Ask Wendy is devoted to helping small and diverse businesses understand and navigate opportunities with government procurement and increase their visibility. Wendy joined the Mercer County Small Business Outreach Department in 2018. During her years at the county, Wendy developed a relationship with Woman Owned, Minority Owned, Veteran Owned and Small Business Enterprises, assisting them with government procurement opportunities in support of Mercer County’s Set-Aside Ordinance and the certification process with the State of New Jersey. In addition, Wendy was instrumental in forming The County Collaborative, comprised of counties with Set-Aside ordinances; Essex, Hudson, Bergen County, and the New Jersey Procurement Technical Assistance Center.


Bertha Robinson
Global Business Coach & Consultant
Star One Professional Services

NJAWBO is all about building business relationships. It has been encouraging and supporting business ownership by women since 1978.

Women business owners and entrepreneurs from New Jersey and beyond are encouraged to attend.

Not a member yet? JOIN NOW!

Hope to see you there!


Additional Information
Event Contact:
Josephine Dispenzere
Contact Organization:
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